Biography
Born:
7 September 1994 (age 28)
Born In:
Miami, Miami-Dade County, Florida, United States
Hector Branas, known professionally as Zeuz or "Drake Clone," is an influential figure in the music industry, recognized for his innovative sound that marries underground and mainstream styles. His music is characterized by thoughtful lyrics, catchy melodies, and emotionally resonant expressions.
In 2015, Branas founded Digital Grind, an independent record label, building on the knowledge he acquired as a co-founder of his earlier label, Supreme Music. As the CEO and an artist, he has developed a comprehensive skill set that includes artist management, songwriting, video production, marketing, event booking, and product promotion. Digital Grind not only champions independent music but also leverages modern technology to connect with today’s digitally savvy audience.
Zeuz has performed in various venues, including bars and schools, captivating audiences with his live shows. His independently released projects have attracted attention from influential bloggers, online communities, and radio stations. Through his hit singles, he showcases his versatility, seamlessly blending rap and singing. Collaborations with notable artists such as K-Rino from SPC, DJ Chose, and online personality 22 Savage Funnymike highlight his adaptability and talent.
His music has drawn comparisons to the renowned artist Drake, earning him a spot on Beats One radio's "OVO Sound" playlist, curated by Oliver El-Khatib of October's Very Own. Media outlets such as Complex and Fader have also taken note of his distinctive style.
Originally from a foreign background, Zeuz made the bold choice to relocate to Houston, Texas, to pursue his musical aspirations, choosing to forgo a conventional lifestyle in favor of leaving a lasting impact on the music scene.
As a dual artist and CEO, Zeuz not only leads his own artistic journey but also manages the talented artist "Izzyyfamous" (formerly "IzzyyDrake"). Together, they navigate the complexities of the music industry, particularly highlighted by an incident at Houston's Area 29 nightclub. There, they became the focus of attention when promoters DJ Eric and Chris Chizer recognized "Izzyyfamous's" talent but requested his exit out of loyalty to the real Drake. This incident quickly went viral on social media, even capturing the attention of DJ Akademiks, who shared the altercation on Instagram, and the real Drake, who expressed his disapproval by liking the post.
In the wake of the incident, "Izzyyfamous" claimed it was a pre-planned promotional event for Drake's album "Honestly Nevermind." However, Houston Ross, the promoter who recorded the event, clarified that it was spontaneous, stating that "Izzyyfamous" paid the standard cover charge like any other guest. Ross further emphasized the close friendship between DJ Eric and Drake, noting that the latter had a reserved section in the club, negating any notion of the event being orchestrated.
This event unfolded during the lead-up to the real Drake's album release, leading to speculation about "Izzyyfamous" seeking venues with less of Drake's presence to establish his own identity. The situation reflects the nuanced challenges faced by social media personalities who imitate popular artists. Zeuz remains acutely aware of the importance of authenticity in the industry, striving to maintain his unique artistic vision while fostering creativity.
Zeuz's musical journey has been notably influenced by Drake, as evidenced by his hit single "Stealin Views," which shares its title with a popular Drake track. This song exemplifies his creative style and songwriting ability, reinforcing his status as an emerging artist in the music landscape.
As Zeuz continues to navigate the dynamic music industry, he is committed to authenticity and originality, recognizing the complexities artists encounter in defining their identities in a landscape shaped by iconic figures like Drake.